The Life Label

THE LIFE LABEL

The Life Label is a holistic destination for earthy and natural fashion and homeware.

Inspired by faraway places, sunlit rooms and the endless summers of Arizona, The Life Label aims to create a synergy of lifestyle, environments and wellbeing by offering products that help people to transition through their lives with luxury and ease.

Brand strategy

Brand identity

Imagery direction

CAMPAIGN & SOCIAL MEDIA CONTENT

PACKAGING & STATIONERY DESIGN

The door concept

The brand's recognisable and distinctive icon concept uses the initials TLL. It hints at the brand's mission - "to help people transition through different elements of day-to-day life with luxury and ease". The door represents transition; it is an entrance to homes, lives and a connection from one thing to the next.

The Arizonian style influences the Life Label; the details within the design are inspired by the architectural design found in Arizona, simple arches complemented by intricate ironwork and a small botanical detail emulating agave.

"Doorways are often used to represent transition, the passage between one place or state of being and the next"

We set out to create a classic, luxurious and nostalgic brand identity which would complement strong cinematic imagery and an earthy, natural presence. The result is an immersive experience, with images used heavily and creatively throughout the brand.

With the price point of The Life Label being on the luxury side, the brand experience had to ooze indulgence whilst keeping the aesthetic natural and earthy. We elevated the packaging materials using remnants of linen, recycled, corrugated cards and embossing.