Sewn had built a loyal following through beautifully handmade cushions and homeware, but the brand no longer reflected the quality, ambition and direction of the business. The challenge was to reposition Sewn from a handmade product business into a recognisable interior lifestyle brand capable of supporting future growth.

I have seen such a huge transformation in my brand, I feel so much more consistent with my brand,  especially within social media. I feel like my brand now has a true identity. I’ve also had so many compliments on my packaging. 

Back in 2022, we ran a small experiment. We built a brand around one specific person instead of trying to appeal to everyone, and it completely changed how we think about brand strategy.