Sewn had built a loyal following through beautifully handmade cushions and homeware, but the brand no longer reflected the quality, ambition and direction of the business. The challenge was to reposition Sewn from a handmade product business into a recognisable interior lifestyle brand capable of supporting future growth.
I have seen such a huge transformation in my brand, I feel so much more consistent with my brand, especially within social media. I feel like my brand now has a true identity. I’ve also had so many compliments on my packaging.
Back in 2022, we ran a small experiment. We built a brand around one specific person instead of trying to appeal to everyone, and it completely changed how we think about brand strategy.
A closer look at why a strong brand matters more than a new website.
“My previous brand felt dated and uninspiring, and I adored what Wilson & Ward had created for others. I wanted to make the brand feel more current, better represent us and create something I was really proud of.
Perception is unbelievably important within the luxury interiors industry, and since launching the new brand and website, I think it has encouraged new clients to engage with us.
I adore aesthetics and branding, I’m really a frustrated stylist, and it’s what my entire business is built on. It was really just a question of finding the right company, and when we found Wilson & Ward, I was itching to get started.”
BEE OSBORN
FOUNDER OF OSBORN INTERIORS
Interior Designer
It was an absolute dream to work with Wilson & Ward. From the very start of the process, we knew we were in great hands and could not fault any part of the experience! They captured the essence, heart and style of our brand PERFECTLY with such detail, professionalism and quality. We were truly blown away every step of the way and beyond happy with our final result. The help and guidance given to us regarding our brand identity has been invaluable and the best decision we made before launching Fox and Monkey. We would highly recommend them to anyone looking to discover and perfect their visual identity!
KATIE
CO-FOUNDER OF FOX & MONKEY
Handcrafted Furniture
My experience working with Wilson and Ward from start to finish was exceptional! The creative direction and brand strategy that you guys presented perfectly aligned with the vision and goals I had for my business. You guys helped me articulate and find my voice and truly gave life to the essence of what my business stands for. Since our branding re-launch, our social media has grown substantially, and our sales have increased. Brand strategy has helped define who we are as a business, and has helped us focus on the long term goals.
MARIA
FOUNDER OF BELLARE HOME
Handcrafted luxury home decor
The W&W team utterly transformed my brand and website. They took Sewn to a completely new level that aligned with my vision and products more cohesively. From beginning to end they went above and beyond every step of the way, ensuring it was a really collaborative process and I was very much involved. The initial stages were figuring out my brand strategy. This was incredibly valuable and allowed me to dig deep into what Sewn stands for, what I want to be known for and the ways in which I can develop as a brand as well as an extensive research into the market. Establishing this from the get go allowed me to understand the audience I needed to tap into and the direction we needed to follow. The guidance and hand over of the new website was done in such a seamless way, providing useful tools that I refer back to weekly. I have recommended the Wilson & Ward team to many businesses since the rebrand and will continue to do so. They have played a vital part in Sewn’s journey.
BECCA
FOUNDER OF SEWN.
Soft Furnishings
It has been a dream working with W&W on our rebrand and website. They have managed to bring our vision to life in a way we never thought possible. Thank you! From Russell & Co Solicitors
VICTORIA KNIGHT
DIRECTOR OF RUSSELL & CO. SOLICTIORS
We have had an absolutely incredible experience working with the W&W team on a rebrand for our business. They are so talented at what they do and have been amazing to work with. So much so, that we have now decided to work with them on our website and another rebrand for a second business. Would highly recommend. Thank you so much!
SOPHIE RAWTHORE
FOUNDER OF DERMA PLUS
Medical aesthetics clinic
Choosing Wilson & Ward to create my brand was one of the best decisions I made when launching Natural Isle. The team ensured they fully understood my brief and vision for the business by developing mood boards and hosting one-to-one strategy meetings, which made me think more deeply than ever about my vision for Natural Isle. By conducting such extensive research into my vision, W&W were able to develop a brand identity and strategy which was everything I had hoped for my business and more.
LUCY MURRAY
FOUNDER OF NATURAL ISLE
Lifestyle Brand
