We were invited to join Sophie Paterson's masterclass series to share our expertise in branding for interior design businesses, discussing everything from strategy and positioning to websites and customer experience.

Sewn had built a loyal following through beautifully handmade cushions and homeware, but the brand no longer reflected the quality, ambition and direction of the business. The challenge was to reposition Sewn from a handmade product business into a recognisable interior lifestyle brand capable of supporting future growth.

I have seen such a huge transformation in my brand, I feel so much more consistent with my brand,  especially within social media. I feel like my brand now has a true identity. I’ve also had so many compliments on my packaging. 

Back in 2022, we ran a small experiment. We built a brand around one specific person instead of trying to appeal to everyone, and it completely changed how we think about brand strategy.

A closer look at why a strong brand matters more than a new website.